The pages of Junior Shooters, an industry-supported magazine that seeks to get children involved in the recreational use of firearms, once featured a smiling 15-year-old girl clutching a semiautomatic rifle. At the end of an accompanying article that extolled target shooting with a Bushmaster AR-15 — an advertisement elsewhere in the magazine directed readers to a coupon for buying one — the author encouraged youngsters to share the article with a parent.
“Who knows?” it said. “Maybe you’ll find a Bushmaster AR-15 under your tree some frosty Christmas morning!” …
Military-style firearms are prevalent in a target-shooting video game and mobile app called Point of Impact, which was sponsored by the shooting sports foundation and Guns & Ammo magazine.
…[B]y the early 1990s, … gun research had advanced to the point that it contradicted [National Rifle Association] ideology. Some studies found, for example, that people living in a home with a gun were not safer; they faced a significantly elevated risk of homicide and suicide.
The focus on young people has been accompanied by [National Shooting Sports Founation]- sponsored research examining popular attitudes toward hunting and shooting. … Most [of the studies] were prepared by consultants retained by the foundation, and at least one was financed with a grant from the United States Fish and Wildlife Service.